Next steps for advertisers after the Cambridge Analytica Facebook breach
by Traci Hendrix, 26 Mar 2018
You may or may not have heard of the recent breach within Facebook. While the platform has always promised user data security, threats never fail to find a loophole. We’ve worked with facebook to pull the most recent information in the event that a client is impacted. Facebook analysts will be alerting people if they are affected, and they will keep us in the loop as things progress and new protection measures are put in place. At the moment, there is no immediate action to take. Looking ahead, Facebook makes some encouraging promises to better protect user information, inspired by the new GDPR (General Data Protection Regulation) being enforced in Europe. Below you will find the note directly from our Facebook reps. Two out of six of the promises Facebook makes go toward helping users manage their own data security. The other four are upcoming changes to Facebook.
Protecting people's information is the most important thing we do at Facebook. We have a responsibility to everyone who uses Facebook to make sure his or her privacy is protected.
What happened with Cambridge Analytica was a breach of the trust people place in Facebook to protect their data when they share it. We need to fix that. As Mark Zuckerberg explained in his post, we are announcing some important changes to take action on potential past abuse and to help prevent future abuse of our platform.
In 2007, we launched the Facebook Platform with the vision that more apps should be social. With this in mind, we allowed people to log into apps and share who their friends were and some information about them. Over the years, we've introduced more guardrails, so that the level of information obtained by Kogan's app is no longer possible. Even before learning about Kogan's activities, we updated our platform three years ago to limit the data people can share about their friends with developers. In addition, in 2014, we began reviewing apps that request certain data before they could launch, and introducing more granular controls for people to decide what information to share with apps.
But we know we need to do more, and we are making further changes to our product, policies and processes. We're going to set a higher standard for how developers build on Facebook, and what people should expect from them and, most importantly, from us.
- Review our platform. We will investigate all apps that had access to large amounts of information before we changed our platform in 2014 to reduce data access, and we will conduct a full audit of any app with suspicious activity. If we find developers that misused personally identifiable information, we will ban them from our platform.
- Tell people about data misuse. We will tell people affected by apps that have misused their data. This includes building a way for people to know if their data might have been accessed by Kogan's app “thisisyourdigitallife.” Moving forward, if we remove an app for misusing data, we will tell everyone who used it.
- Turn off access for unused apps. If someone hasn't used an app within the last three months, we will turn off the app's access to their information.
- Restrict Facebook Login data. We are changing Login, so that in the next version, we will reduce the data that an app can request without going through login review to include only name, profile photo, and email address. Requesting any other data will require our approval.
- Encourage people to manage the apps they use. We already show people what apps their accounts are connected to, and what data they've permitted those apps to use. Going forward, we're going to encourage people to check their settings, and work to make these choices more prominent and easier to manage.
- Reward people who find vulnerabilities. We will expand Facebook's bug bounty program so that people can also report to us if they find misuses of data by app developers.
There's more work to do, and we'll be sharing details in the coming weeks about additional steps we're taking to put people more in control of their data. Some of these updates were already in the works, and some are related to new data protection laws coming into effect in the EU. This week’s events have accelerated our efforts.
Developers will have time to account for these changes, so there is no immediate action required at this time. These changes will be the first of many we plan to roll out to protect people's information and make our platform safer.
You can learn more on our Newsroom blog.
Future DRUM Updates on Facebook and Other Marketing Concerns
Our social media marketing and business intelligence departments will continue to monitor how breaches, user privacy concerns, ad-blocking and other issues impact advertisers. Here are a few more things to consider about your advertising and marketing platforms:
- What advertisers need to know about Apple's intelligent tracking prevention
- Are you ready for GDPR? A guide for advertising agencies
- Retailers and the lower funnel trap when competing against Amazon
- 10 reasons we chose Conductor as our SEO enterprise platform for 3 years and running
To be notified when these articles come out, sign up for our newsletter and check the box labeled Notify me of new blog posts.
Get updates; just enter your email below. Simple as that.
How to Get Your Brand to Produce More Content
by Michael Cruz, 15 May 2019
Silo Focus May Cost Brands Millions
by George Wiedemann, 13 May 2019
Personalized Video Connects You to Customers
by Rosann Bartle, 30 Apr 2019
AI Generated Content : Fast & Affordable Comes at a Cost
by Steve Steger, 18 Mar 2019
Content Tells. Direct Sells.
by Rosann Bartle, 21 Feb 2019
Behind the Click: Five Cognitive Biases That Drive Action
by Michelle Gunn, PhD, 12 Feb 2019
The Real Game: Google vs. Microsoft
by Jana Ferguson, 05 Feb 2019
Did the Super Bowl Ads Live Up to the Hype?
by Steve Steger, 05 Feb 2019
Super Bowl Quick Takes
by Lesley Goldberg, 05 Feb 2019
Ten Emails I’m Glad I Didn't Have to Read Last Month
by Stephen Steger, 28 Jan 2019
The Top Three Tips to Make You King of the SERP This Black Friday and Cyber Monday
by Margaret Davis, 20 Nov 2018
Voice applications and natural language are bigger than the kitchen.
by Bryan Knouse, 29 Oct 2018
Are you ready for Amazon advertising?
by Debra Wang, 25 Oct 2018
Even Mighty Amazon Can’t Deliver on Grocery Delivery
by David Randolph, 15 Aug 2018
Google’s ready for Its face-lift
by DRUM Media, 25 Jul 2018
Why it’s important to invest in non-branded paid search
by Kelsey Chadwick, 27 Jun 2018
Why paid search should be your go-to media
by Katherine Jianas, 18 Jun 2018
Why Facebook’s Cambridge Analytica scandal makes me thrilled for the future of content marketing
by Ben Heiser, 21 May 2018
YouTube for Nonprofits
by Virginia Doty, 15 May 2018
Takeaways from MarTech 2018
by Michael Cruz, Chief Content Officer, 15 May 2018
Which do your consumers prefer? Inbox or Mailbox? (Infographic)
by DRUM, 14 May 2018
Get smart with Google smart bidding
by Hailee Sosnowski, 27 Apr 2018
The amazing power of personalization
by DRUM, 19 Apr 2018
Beyond once upon a time: dialogue and the art of storytelling 2.0
by Michelle Gunn, PhD, VP/Creative Director, 17 Apr 2018
SEM 101 for Nonprofits
by Jay Reyes & Chase Bender, 12 Apr 2018
How to inspire workplace creativity
by Stephen Steger, 03 Apr 2018
Local SEO for brands and franchises: Top 3 tips from 15 SEO experts
by Greg Lee, 02 Apr 2018
Are you ready for the GDPR? A guide for advertising agencies
by Jerelle Gainey and Debra Wang, 15 Mar 2018
Q&A: Experts dish on the future of paid search
by Chelsea Huston, 06 Mar 2018
Why content moments are the key to understanding content marketing
by Ben Heiser, 28 Feb 2018
Why bad advertising is a form of bad manners: lessons from a Ugandan storefront
by Scott Johnson, 20 Feb 2018
Retailers and the lower funnel trap
by David Randolph, 06 Feb 2018
What’s the body language of your content really saying?
by Zoë Courtman-Smith, 31 Jan 2018
10 things to look for in enterprise SEO software: 2018 tool review
by Greg Lee, 30 Jan 2018
The top 3 PPC marketing search engines of 2018
by Debra Wang and Vladimir Bradic, 26 Jan 2018
How new changes to Google Grant will affect your nonprofit
by Shelby Huckeba, 19 Jan 2018
Latest Giving Tuesday campaign ideas from marketing-minded nonprofits
by Adam Binkley, Jay Reyes and Ruby Wustrak, 18 Jan 2018
State of Social in 2018
by Ashley Reed, 17 Jan 2018
Top 7 posts of 2017
by Jamie Wigington, 17 Jan 2018
How should SEM experts prepare for voice search? [INFOGRAPHIC]
by DRUM, 17 Jan 2018
7 Digital trends that will change how you market in 2018
by DRUM Media, 17 Jan 2018
What advertisers need to know about Apple's intelligent tracking prevention
by Jerelle Gainey, 06 Oct 2017
Using direct mail to reactivate online customers
by Rosann Bartle, 22 Sep 2017
Bing shop ‘til you drop
by Hailee Sosnowski, 14 Aug 2017
Finding a web design process that works
by Todd Chambers, 02 Aug 2017
3 Commandments for creating incredibly engaging content
by Ben Heiser, 02 Aug 2017
Twitter ads and targeting techniques that work
by Annie Green, 27 Jul 2017
5 benefits of paid social advertising
by Karina Khemani, 14 Jul 2017
Oh snap! Snapchat just upped their ad game
by Traci Hendrix, 12 Jul 2017
Dying is easy, comedy is hard
by Scott Johnson, 10 Jul 2017
Marketing and the meteor test
by Scott Johnson, 05 Jul 2017
The value of local SEO (Even when your customers aren't)
by Gregory Lee, 23 Jun 2017
The best Facebook ad types and targeting options for driving sales
by Annie Green, 15 Jun 2017
Linking online marketing to offline consumer behavior
by Heather Roach, 08 Jun 2017
To push a nonprofit's mission, you have to push with passion
by Nicole Bendel, 05 Jun 2017
7 ways B2B marketers can find success in social media
by Traci Hendrix, 31 May 2017
Google’s data-driven attribution: what you need to know
by Kimberly Honore, 23 May 2017
The skinny on Yahoo's native search retargeting feature
by Shelby Huckeba, 15 May 2017
Why you should always include brand search in your digital strategy
by Katherine Jianas, 04 May 2017
How to use content marketing to finally unify marketing strategies
by Gregory Lee, 16 Apr 2017
5 things we learned at Google’s “Search in 2017 & Beyond” event
by Kimberly Honore, 05 Apr 2017
To sell to the ego, you gotta talk to the id.
by Zoe Courtman-Smith, 04 Apr 2017
Social listening inspires smarter business strategies
by Alicia Trahan, 03 Apr 2017
Brand safety: how programmatic partners protect our clients' brands
by Brittany Altman, 31 Mar 2017
How inactive subscribers can affect deliverability
by Billy McNair, 27 Mar 2017
5 reasons to insist on 1st party data for CRM targeting
by Samantha Halpin, 22 Mar 2017
Conversation, not content, is king
by Scott Johnson, 15 Mar 2017